Investing in the company's customers and introducing a customer portal should pay off. But there are many investments for the company that needs to be prioritized, how should you know just how important it is to make this particular investment? Is it possible to calculate the benefits and profit with a customer portal and, based on this, get an ROI calculation?

What is the customer's benefit with the customer portal?

It's not the best price and monetary rewards for loyalty that creates growth but instead security in the delivery that makes satisfied customers will return.

Companies wants loyal customers, especially in B2B where regular customers with repetitive purchases, are the basis for the company’s sales. When it comes to consumers, bonus clubs and discount vouchers work well to keep customers, but the same concept within B2B can have a direct opposite effect. So, what creates loyal business customers?

How to measure and calculate KPI for customer loyalty. Retention, how good you are at keeping customers. Churn rate, at which rate you lose customers.