How to create a business case for a customer portal

08 Aug 2018 in

Investing in the company's customers and introducing a customer portal should pay off. But there are many investments for the company that needs to be prioritized, how should you know just how important it is to make this particular investment? Is it possible to calculate the benefits and profit with a customer portal and, based on this, get an ROI calculation?

What is the customer's benefit with the customer portal?