Let me tell you a secret. The insight that makes successful companies lose fewer customers than others and thus become more successful. Relationships with customers are just like private relationships, everyone wants to feel seen, appreciated and shown attention.

To give customers the opportunity to be in control themselves and not having to adapt their work to the vendor's ceded routines is to show consideration for their time. The fact that customers have access to information reduces their uncertainty.

Running a business is largely based on creating more effective ways to deliver greater benefits with less resources. Important tools for this are various internal systems such as financial, business and sales support systems.
Common for these systems is that they focus on internal efficiency. By freeing up more time for company employees they will have time to perform more tasks and deliver greater value to its customers.

In online marketing, we often talk about the 3 different categories of communication channels; bought, earned or owned media. When it comes to communicating with your existing customers, you have a unique opportunity to control the communication to the medium that suits you and your customers best.

Is it contradiction in your efforts to grow the company? Is it difficult to get growth when your existing customers leave? What is it that makes existing customers leaving and what can you do about it?

Losing customers can be seen as a natural part of a functioning market. The fact that customers are able to switch suppliers is at the same time that which allows companies to grow. But it's always tough when a customer chooses to switch supplier, especially if it had been possible to avoid.