The secret of loyal customers

14 Sep 2018 in

Let me tell you a secret. The insight that makes successful companies lose fewer customers than others and thus become more successful. Relationships with customers are just like private relationships, everyone wants to feel seen, appreciated and shown attention.

To give customers the opportunity to be in control themselves and not having to adapt their work to the vendor's ceded routines is to show consideration for their time. The fact that customers have access to information reduces their uncertainty.

What's the cost of a lost customer?

30 Oct 2020 in
In order to define the cost of a lost customer, one can start with the cost of replacing it. Then how long does it take for a new customer to become profitable?

System karma - free up time and reduce frustration for your customers

29 Aug 2018 in

Running a business is largely based on creating more effective ways to deliver greater benefits with less resources. Important tools for this are various internal systems such as financial, business and sales support systems.
Common for these systems is that they focus on internal efficiency. By freeing up more time for company employees they will have time to perform more tasks and deliver greater value to its customers.

Owning your communication channel

28 May 2019 in

In online marketing, we often talk about the 3 different categories of communication channels; bought, earned or owned media. When it comes to communicating with your existing customers, you have a unique opportunity to control the communication to the medium that suits you and your customers best.

Gain superpowers in the struggle for business customers loyalty

03 Dec 2018 in
Companies wants loyal customers, especially in B2B where regular customers with repetitive purchases, are the basis for the company’s sales. When it comes to consumers, bonus clubs and discount vouchers work well to keep customers, but the same concept within B2B can have a direct opposite effect. So, what creates loyal business customers?

Is customer loyalty dead?

13 Dec 2018 in
The time that customers stay with their provider is becoming shorter. Does it mean that the customer loyalty of corporate customers is completely dead? The answer is no, but the conditions have changed and this places new demands on service in the form of digital opportunities for information retrieval. The development of business relations that previously only touched the private market is now increasingly relevant for companies that work with corporate customers.

The mistake that will needlessly make you lose customers

11 Dec 2018 in

Is it contradiction in your efforts to grow the company? Is it difficult to get growth when your existing customers leave? What is it that makes existing customers leaving and what can you do about it?

Losing customers can be seen as a natural part of a functioning market. The fact that customers are able to switch suppliers is at the same time that which allows companies to grow. But it's always tough when a customer chooses to switch supplier, especially if it had been possible to avoid.